Monday, May 03, 2010

FYI: Press Releases


The Ultimate Mom to Be Sweepstakes Honoring Moms to Be and New Moms Has Officially Launched, Win Amazing Prizes at!
Hot Moms Club, Playgroups USA and Trista Sutter have joined forces where pregnant and new moms can enter to win over $17,000 in products via the official campaign website at from March 30th - May 30th, 2010.The campaign is launched alongside Jessica Denay's and Trista Sutter's hot new release, The Hot Mom to Be Handbook (HarperCollins).
The Ultimate Mom to Be Sweepstakes is one exciting promotion.  Jessica Denay, founder of Hot Moms Club and author says, "At Hot Moms Club, we get an opportunity to see today's hottest products for the pregnant and new mom.  When we decided to launch this campaign alongside the release of my new book, we knew that we could award some truly amazing prizes."
And she was right.  Jodi Van Lom, co-founder of Playgroups USA and partner in the Ultimate Mom to Be Sweepstakes agrees.  "The campaign is truly amazing.  In Jessica's new book, she gets an opportunity to mention many great products that every mom needs or would love to have.  With this promotion, some lucky winners will win some of these products."  
The Ultimate Mom to Be Sweepstakes features over $17,000 in prizes that include 18 years of collection and storage of cord and cord blood from Cord Blood Registry™, a nursery set from Bratt Decor™, the hot new FastFold Stroller from Micralite™, a new infant baby carrier from lillebaby™, a beautiful gift box from Trumpette™, shaper leggings from brand new ShaToBu™, a gift basket with must have mommy lotions and creams from Mustela™, a gorgeous crib bedding set and nursery paint from Serena & Lily™, a kids clothing package from My Vintage Baby™, the latest swaddles for baby from Swaddle Designs™, essential mommy vitamins from Bayer™ Women's One a Day and the latest Soft Motion™ shoes from Stride Rite™.


Fashion Playtes design
Summer vacation is fast approaching, and moms are already heading to retail stores to stock up on warm weather fashions for their kids.

To provide some guidance for moms of fashion-obessed youngsters, childrens apparel expert and Co-Founder of FashionPlaytes, a virtual design studio for girl 5-12, Mary Beth Tirrell is offering a quick trend overview for moms and daughters before they hit the racks.

The following is Mary Beth’s breakdown of the top summer fashion trends for tween girls:

- Hawaiian Style: Go tropical chic with vintage surf graphic looks from old Waikiki. Designers and surf brands will be showcasing old school styles from the Aloha state, and this is a fun and sporty look that is accessible for all ages.

- Ombre Color Schemes: This "mono-hue" palette trend will be very popular this summer, and can also extend into building color themes with outfits as girls create their own “ombre stylized” ensembles. For example, try pairing royal blue capri pants with powder blue sleeveless shirt and navy blue cotton cardigan – then continue the fun with jewelry and accessories. The key is sticking to the same color family.

- Sailor: Salute to crisp whites paired with striped tee's and nautical themed graphics and appliqu├ęs. Style the ensemble with a ponytail secured with a bright ribbon, and complete the look with cool white sunglasses.

- Feminine Details: Pretty eyelet and lace trim will sweeten up any summer look. Look for these details on everything from fancy party dresses to a lace-trimmed tank top to add some girliness when paired with a favorite pair of denim shorts.

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