Thursday, February 18, 2010

FYI: Press Releases

Did you know that a cruising baby in one day can take as many steps as a marathon runner in a race*, and a nine-month old baby can crawl up to 400 meters in 20 minutes**? It's this active play that continually inspires the Pampers brand, and that's why moms and dads are encouraged to log on to (live now) to join in celebrating the development of their own best players. Parents can upload videos of their babies crawling to the world’s great baby relay on  All videos featuring babies crawling from left to right that are uploaded by Feb. 20 will be included in a casting call for a commercial that will air on Feb. 28!

 * O'Malley, M. "Normalization of temporal-distance parameter in pediatric gait" J. Biomechanics 29,629-625, 1996


Tune in to America’s Biggest Bedtime Story, presented by Pizza Hut’s BOOK IT! program tonight, any time after 9 a.m. CT at  During this special day-long event, award-winning author and actor, John Lithgow, will be reading a bedtime story to viewers nationwide to encourage more families to develop a tradition of reading for 20 minutes each night.  Participation Bonus: If more people tune in to the webcast this year than last, BOOK IT! will donate 50,000 meals to Haiti!  So grab your books and PJs, and help us help a great cause, while enjoying what will soon be known as the biggest bedtime story in history!

Event Details:

Calling all children, parents, and teachers – grab your books and PJs because the nation’s largest annual bedtime story event, America’s Biggest Bedtime Story, is back by popular demand for the third year. Join the Pizza Hut BOOK IT!® Program and Golden Globe winning author and actor John Lithgow to celebrate a love of reading! Join us at to view a very special webcast as Mr. Lithgow reads his book Carnival of the Animals to families across the country. The webcast will be available all day starting at 9:00 am CST. All you need is a computer, good company and love for reading. Gather your family around your home computer and join us for America’s Biggest Bedtime Story!

Date: February 18, 2010

Location: Your own home computer

Time: Webcast available all day starting at 9:00 am CST

Join for a good cause: During this year’s America’s Biggest Bedtime Story event, the BOOK IT! Program is challenging readers to break the 2009 attendance record of 198,000 people to support a good cause. If more people participate in 2010 than in 2009, the BOOK IT! Program will donate 50,000 meals to Haiti through the World Food Program, in our continued effort to encourage reading while supporting an imperative cause.


According to the U.S. Department of Justice, 2,185 children younger than 18 are reported missing each day.
In order to recognize educators who have shown the greatest commitment to teaching child safety in the classroom, the National Center for Missing & Exploited Children (NCMEC) and Honeywell have launched their fifth annual Got 2B Safe! Awards program.  The program rewards five Grand Prize winners with a $10,000 classroom makeover and 100 other winners with $500 worth of school supplies.  Teachers can submit essays before March 26th for a chance to win.

The Got 2B Safe! program uses four simple rules that children can use in potentially dangerous situations – check first, go with a friend, it’s my body and tell a trusted adult.  These critical lessons have continued to gain awareness among teachers, as many educators have used the activities and posters from the Got 2B Safe! safety kit in the classroom.  To learn more about how teachers can win a classroom makeover, click here.



A major cable network is searching for a large, extended and multi-generational family to be the stars of their own comedy reality show. We’re looking for funny families that REDEFINE THE TRADITIONAL and BREAK THE MOLD of your typical ho-hum American household. This show will document their lives and explore the family’s complexity while witnessing the craziness, chaos and love that makes their family special.  At your annual Thanksgiving dinner, do you look around and think your family should have a reality show because no one would believe it otherwise?  Do you find yourself having to explain your family dynamic to those unfamiliar with how things work in your non-traditional household?  Do your siblings, parents, in-laws or hired help bring a new element that pushes the envelope? Maybe someone is in a May/Dec relationship or has taken on responsibilities or roles that might deviate from the norm? Is there someone of a different race or ethnicity that’s mixing things up in your previously homogenous family? Stay-At-Home Dads, Working moms? Gay parents? Tell us about you and your family.  *This is a feel good show where at the end of the day LOVE CONQUERS ALL. * All family members involved must live in close proximity to one another. *Characters welcome. For more information or to sign up your family, click here.  Deadline is March 1st.


In 2009, The Fresh Air Fund's Volunteer Host Family program, called Friendly Town, gave close to 5,000 New York City boys and girls, ages six to 18, free summer experiences in the country and the suburbs. Volunteer host families shared their friendship and homes up to two weeks or more in 13 Northeastern states from Virginia to Maine and Canada.

The Fresh Air Fund relies on donations to provide memorable summers to NYC children.

The Fresh Air Fund needs hosts for the summer of 2010.

More than 65% of all Fresh Air children are reinvited to stay with their host family, year after year.

Thanks to host families who open up their homes for a few weeks each summer, children growing up in New York City’s toughest neighborhoods have experienced the joys of Fresh Air experiences.

For more information about this program, including badges and buttons you can repost on your blog, click here.


Please Note:
The proceeding information comes from e-mails that I have received throughout the week.  I have cut and pasted most of them from press releases.   If you have important information that you think will fit the content of this blog, please see the PR Information at the top of the blog.  Thanks so much.

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