Friday, October 14, 2011

Netflix Nixes Qwikster

On Monday I received yet another e-mail from Netflix about impending changes.  By now I'm sure you've heard that they are no longer going to have two separate websites for live streaming and DVDs by mail.  Although it didn't make any difference to me because I dropped the live streaming service when they hiked the price up in July, I am sure it made some folks a bit more content with the service.  I wonder what they have up their sleeve next?  Maybe adding some newer, more interesting things to the live stream?

For those of you who didn't stick around after the price hike, here's the e-mail:

It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs. This means no change: one website, one account, one password…in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes. We're constantly improving our streaming selection. We've recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we've added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows. Respectfully, The Netflix Team 

In a news report that aired Monday, I heard them say that Netflix stock has dropped 50% since the July price hike! YIKES! Maybe they decided that they'd better take into consideration the value of what customers genuinely desire!!  Take note, Netflix...Blockbuster and Myspace, where are they now?!?!  There's always something bigger and better to come along, you could be the next to go under if you're not careful in how you handle things, including pleasing your customers. 

2 comments, add yours here:

Dayngr said...

Smart move on their part.

Crazy Working Mom said...

Oh yes, ma'am!!! I agree completely.